Building Enduring Businesses in Southeast Asia
Preserving legacies and creating ownership opportunities across Southeast Asia
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Why GenCap Exists
In 2024, we saw two problems colliding in Southeast Asia—and realised they were actually one solution.
"We saw two problems colliding in Southeast Asia—and realized they were actually one solution."
Thousands of profitable SMEs faced a succession crisis. Founders in their 60s and 70s had built solid businesses over decades, but had no exit path. Their children weren't interested. Private equity called them "too small" while Venture Capital called them "too boring." These businesses risked closing when founders retired, erasing decades of value.
Meanwhile, accomplished operators were stuck. They had 10-15 years building other people's companies and knew they could run a business themselves, better. But starting from scratch meant 90% failure odds, while staying as an employee meant hitting a ceiling. They wanted ownership but had no path forward.
GenCap connects these two groups. We acquire profitable businesses facing succession challenges and place exceptional operators as owner-CEOs. We provide capital and support, but operators run their companies with real equity and full autonomy.
We're not flipping for quick exits. We're building enduring businesses that compound value over decades—preserving legacies while creating genuine ownership opportunities.
Our Approach
GenCap's model is straightforward: we acquire profitable businesses, partner with Operators as owner-CEOs with meaningful equity, and provide the financial and intellectual capital and support they need to grow.
Deploy Capital
We invest our own capital alongside partners in businesses with strong fundamentals and growth potential.
Partner with Operators
Exceptional operators step in as CEOs with meaningful equity and operational control.
Build Together
We provide infrastructure, expertise, and long-term support while operators run their companies.
Values that Guides Us
Five principles that guide every decision
Integrity Above All
Unwavering honesty and transparency. No politics, no pretense. Monthly investor updates, honest deal assessments, no forced timelines.
Pursuit of Mastery
We analyse every deal to sharpen our underwriting, operator matching, and operational playbooks. Always learning.
Genuine Empathy
Owners built businesses over decades. Operators bet their careers. Investors trust us with capital. We honor all three.
Tenacious Drive
Multiple deals in year one meant hundreds of calls and disciplined follow-through. Do work that compounds.
Lean Execution
Two founders, no bloated overheads. We focus on sourcing, underwriting, and operator relationships. Everything else is noise.
Our Team
Led by operators with deep Southeast Asia experience
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Eric Koh
Chief Executive Officer
Eric spent 10 years as COO across venture-backed startups in Web3, SaaS, AdTech, and payments. He helps startups improve operational efficiency and margins. Eric built and managed teams of 50+ across 8 Southeast Asian countries.
At GenCap: Eric focuses on company operations, operator recruitment, Singapore market development, and building the ETA ecosystem through educational initiatives.
Connect on LinkedIn.png)
Zachary Lee, CFA
Chief Investment Officer
Zac spent 8 years deploying over $150M across 1,000+ investment evaluations as Head of Investments at a regional fund. He co-founded and scaled a D2C food business to S$1.4M revenue across 7 outlets. Prior to investing, Zac spent 10 years at P&G in supply chain, sales, and marketing—promoted twice to Director ahead of his peers.
At GenCap: Zac leads investment mechanics, search fund structures, returns analysis, and Malaysia market development.
Connect on LinkedInDealmakers
Sourcing opportunities and building networks across Southeast Asia
Zad Ngor
Search Partner - Malaysia
Zad founded and exited two Southeast Asian startups before shifting focus to SME acquisitions. He built Perkfec (employee rewards platform backed by 1337 Ventures) and Championfy (esports app with 200K+ users, acquired by Ampverse). He spent time in venture capital with Antler and Trive VC before recognizing the opportunity in Malaysia's lower mid-market.
At GenCap: Zad sources deals and builds networks across Malaysia, targeting fragmented industries where consolidation and modernization create value.
Connect on LinkedIn
Koo Yi Jing
Search Partner - Singapore
Yi Jing spent 11 years in technology investing—5 years at Temasek's TMT team and 6 years at SoftBank Vision Fund covering Southeast Asia. After witnessing the challenges of "buy high, sell higher" growth investing, he shifted to profitable, cash-generating SMEs at reasonable valuations.
At GenCap: Yi Jing sources Singapore deals and partners with operators to grow portfolio companies, emphasizing sustainable returns over speculative growth in education, professional services, and healthcare.
Connect on LinkedInOur Advisors
Seasoned professionals who guide our strategic direction and provide domain expertise across legal, finance, operations, and technology.
Kenneth Lim
Legal & Regulatory
Kyle Lee
Strategy & Human Capital
Kok Tjun (KT) Chan
Investments & Operations
ZhuoJun (ZJ) Loh
AI, Digitization & Product
Track Record
Since founding GenCap, we've completed three acquisitions across healthcare, professional services, and education—all profitable businesses facing succession challenges.
Each company now has operator-CEO leadership and growth capital to scale sustainably.