Ready to build your own equity
No billion-dollar idea. No appetite for 90% failure rates.
Capital, deal flow, and partnership to make it work
Instead of starting from zero, you can buy a profitable business that's already generating cash flow. You step in as CEO from day one—no product-market fit risk, no fundraising treadmill, no waiting years to build equity.
Start with an idea or passion
Need significant capital before revenue
External funding brings time pressure
Very high risk, minimal liquidity
Start with a profitable business
Business generates cash flow from day one
No external pressure—focus on long-term growth
Moderate risk with proven model and market salary
As a GenCap operator, you're not an employee—you're a CEO with meaningful equity and full operational control.
Market-rate CEO salary you set—paid to lead, not sacrifice.
Meaningful ownership stake that builds lasting wealth as the company grows.
Upfront capital investment to ensure skin in the game without requiring personal wealth.
Risk-Return Profile: Moderate risk with close to market-rate salary and substantial equity in an established, cash-flowing business.
From Acquisition to Leadership
You run the company, but you're not alone. GenCap provides the infrastructure, expertise, and community to help you succeed.
Owner-CEOs building lasting businesses across Southeast Asia.

OAK
Consumer & Retail

ABACUS
Professional Services

BRIGHT
Early Childhood Education
We're looking for accomplished operators who can step into CEO roles and drive sustainable growth. Here's what success looks like:
Deep sector knowledge and networks. Proven track record in similar business models.
Hunger and ambition for growth. Calculated risk-taking. Problem-solving orientation.
Resource optimisation. Process improvement experience. Quality and efficiency focus.
Highest level of ethics and integrity. Long-term thinking vs. quick wins. Resilience through business challenges.
Experience leading diverse teams. High emotional intelligence. Excellence in communication and stakeholder management.
Ability to identify growth opportunities. Market sensing capabilities. Competitive positioning understanding. Long-term business planning skills.
As your partner, we systematically help you unlock value across multiple dimensions:
Practical, high-impact solutions: CRM migrations, automation tools, AI-powered scheduling platforms that improve productivity.
Measured growth strategies through strategic partnerships, franchise agreements, joint ventures, and direct market entry when ready.
Identifying and executing complementary acquisitions, securing financing, and integrating operations for commercial synergies.
Leveraging economies of scale to negotiate better pricing and payment terms. Disciplined cash management to improve capital efficiency.
Coaching executive teams across finance, operations, M&A, and tech. Access to fractional professionals from our network for short-term skill gaps.
Transitioning from owner-operator to professional governance. Building sustainable structures that support growth from day one .
Get clarity on your target profile before you begin. We partner with operators who know what they're looking for.
Which industries do you know deeply? Sectors where you have operational experience or strong networks—your domain expertise is your edge.
Where do your advantages lie? Target markets where you have language skills, regulatory knowledge, or established relationships.
What business scale matches your ambitions? Define your target revenue range, EBITDA expectations, and the capital you're prepared to deploy.